Martha Hernández 



Bilingual Author and Keynote Speaker


Martha Hernández is an entrepreneur, author, and advocate for economic empowerment whose work is deeply rooted in the lived experiences of migrant and working-class families. She is the Founder and CEO of ESO Ventures, a company dedicated to helping underinvested entrepreneurs build sustainable businesses through access to education, tools, and capital.


Raised in Oakland by immigrant parents, Martha grew up watching her family work hard while navigating systems that were not built for them. Her journey, from employee to business owner and community leader, was shaped by those early lessons of sacrifice, resilience, and responsibility. Today, she has helped deploy millions of dollars to small businesses and supported hundreds of families pursuing stability and ownership.


Martha is the best-selling author of I Have What It Takes and a sought-after speaker who brings honesty, hope, and practical insight to conversations about work, family, and opportunity.

MARTHA HERNANDEZ

Author & Entrepreneurship Keynote Speaker

Bilingual (English ↔ Spanish)

TOPICS

  • Entrepreneurship
  • Education
  • Leadership
  • Resilience
  • Communication

Travels from California.
Corporate fee starts at $15K
School/education fee starts at $6.5K
(All-inclusive)

Bio

An East Oakland Native, Martha Hernández is a serial entrepreneur, serving as cofounder and CEO of ESO Ventures. She is also the founder and CEO of madeBOS, Inc., a tech-enabled solution that makes HR affordable and accessible for small and growing organizations. She holds degrees from Occidental College, as well as certifications in business and leadership from Harvard, Stanford and MIT.


Martha is a best-selling author of her book, “I Have What it Takes”. Martha loves spending time with her son Joaquin, training at the boxing or crossfit gym and singing and writing music. Known as Martha Soledad, she released her first album "Prefiero Mandar en Falda" featuring her own corrido to inspire political action on gender equity and inclusion.

Topics

  • Entrepreneurship & Business Building
  • Economic Empowerment for Underserved Communities
  • Access to Capital for Underinvested Entrepreneurs
  • From Employee to Business Owner
  • Building Sustainable Small Businesses
  • HR Solutions for Small & Growing Organizations
  • Leadership & Career Development
  • I Have What It Takes: Igniting Natural Leadership
  • Career Pathing & Professional Growth
  • Leadership for Underrepresented Talent
  • Breaking Into Executive Roles
  • Making Bold Career Moves
  • Immigrant & Working-Class Experience
  • Lessons from Migrant Families
  • The Sacrifices That Shape Us
  • Navigating Systems Not Built for You
  • First-Generation Success & Responsibility
  • From Oakland to Ownership
  • Women's Empowerment
  • Gender Equity & Inclusion
  • Women in Business & Entrepreneurship
  • Latinas in Leadership
  • Prefiero Mandar en Falda: Leading as a Woman
  • Balancing Motherhood & Ambition
  • Resilience & Mindset
  • Resilience Rooted in Sacrifice
  • Turning Struggle into Strategy
  • The Courage to Quit & Start Something New
  • Ownership Mentality
  • Technology & Innovation
  • AI & Business Strategy
  • Tech Solutions for Small Business
  • Making Technology Accessible for Entrepreneurs
  • The Future of Talent & HR Tech
  • Community & Advocacy
  • Economic Justice & Opportunity
  • Supporting Working-Class Families
  • Building Pathways to Stability & Ownership
  • Advocacy Through Art & Music

Events

Entrepreneurship & Business Events

Small Business Conferences

Entrepreneur Summits

Startup & Founder Events

Business Incubator & Accelerator Programs

Chamber of Commerce Events

Economic Development Conferences

Access to Capital Summits

Minority Business Enterprise (MBE) Events


Women's Events

Women's Leadership Conferences

Women in Business Summits

Latina Leadership Conferences

International Women's Day Programs

Women Entrepreneur Events

Women's Empowerment Luncheons

Mom & Business Owner Events


Corporate & Professional Events

HR & Talent Conferences

Leadership Development Programs

Employee Resource Group (ERG) Events

Diversity, Equity & Inclusion Summits

Executive Leadership Retreats

Company Kickoffs & All-Hands Meetings

Career Development Workshops


Tech & Innovation Events

HR Tech Conferences

AI & Business Strategy Events

Tech Startup Showcases

Women in Tech Conferences

Innovation & Future of Work Summits


Cultural & Heritage Events

Hispanic Heritage Month

Latina/o Leadership Summits

Immigrant Heritage Celebrations

Cinco de Mayo Events

Mexican American Heritage Programs


Education & Student Events

College & University Convocations

First-Generation Student Conferences

Career Day Events

Student Leadership Summits

Commencement & Graduation Ceremonies

Alumni Events (Occidental College, Mills College)


Community & Nonprofit Events

Community Economic Empowerment Events

Nonprofit Galas & Fundraisers

Workforce Development Programs

Financial Literacy & Economic Justice Summits

Community Foundation Events

Social Enterprise Conferences


Civic Leadership Events

Civic Leadership Programs

Public Affairs Conferences

Policy & Advocacy Summits

Community Organizing Events

Political Action & Gender Equity Events


Author & Creative Events

Book Signings & Author Talks

Library & Bookstore Events

Music & Cultural Performances

Storytelling Events

Podcast Guest Appearances

Testimonials

Carolyne Owala

"As a result of the trauma-infomred training our educators received, we were not only able to build our students' resiliency, but also empower our educators to create their own in-house Child Protection Policy to protect their rights."

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